Spring Studios – 6 st johns lane, New York, ny
THE F50 DINNER
Wednesday, June 19th, 2024
An intimate evening limited to a select guest list of brands, investors, and leaders curated by the BeautyMatter team, The F50 Dinner is a time for one-on-one conversation and thoughtful introductions on the evening prior to the day of the event. It will feature a lively cocktail hour and seated dinner with special menus commissioned to create a memorable evening filled with culinary experiences and excellent conversation.
The dinner is a separate ticketed event and not included as part of the main event ticket.
THE EVENT
Thursday, June 20th, 2024
FUTURE50 is designed to create meaningful connections between the best emerging brands, industry investors and supply resources. The event features engaging panel discussions, networking opportunities, open conversations, and insightful presentations on the topics that are defining the beauty landscape into the future.
LAST YEAR’S AGENDA
2024 Agenda Coming Early Spring
8:00 AM / REGISTRATION & BREAKFAST
Level One
8:45 AM / WELCOME & KICKOFF
Main Stage, Level Two
Kelly Kovack, CEO, BeautyMatter
John Cafarelli, COO, BeautyMatter
9:00 AM / MAKING SENSE OF THE BEAUTY INVESTMENT LANDSCAPE
Main Stage, Level Two
Despite a relative decline in deal activity in the back half of 2022 and Q1 of 2023, industry executives and dealmakers remain optimistic about the prospects for beauty this year and poised for ramped-up dealmaking. On the heels of L’Oréal’s announcement of a $2.5 billion deal to acquire Aesop, L’Oréal Group President, Acquisitions Carol Hamilton shares insights on the current state of the beauty industry and the integration of newly acquired brands under one roof in Southern California.
Carol Hamilton, Group President, Acquisitions and West Coast Headquarters, L’Oreal
9:30 AM / RETENTION IS THE NEW ACQUISITION FOR GEN Z
Main Stage, Level Two
A growth-at-all-cost mentality fueled marketers’ obsession with customer acquisition, which is an expensive strategy resulting in costs multiple times higher than retaining existing customers. More for the sake of more doesn’t mean much if you can’t hold on to what you’ve acquired. Attracting the elusive loyalty of Gen Z has forced a reframing of performance where retention is replacing the focus on filling the top of the funnel. If brands want to win over younger consumers, they must meet them where they are and earn their loyalty.
Tiffany Marie Corpuz, Senior Director of Ecommerce, Farmacy
Nico Perdomo, Co-Founder and CEO, Catch
10:00 AM / THE EVOLUTION OF “CENTER BRAINED” CMOS
Main Stage, Level Two
Historically marketing has been viewed as a predominantly right-brained creative function responsible for brand and marketing campaign activity. The digital revolution changed the relationship between brands and customers, giving rise to a proliferation of marketing channels and tools and ushering in an era in which analytics and left-brain thinking drive decision-making. This evolution has increased the status and responsibilities of top marketing executives. Chief Marketing Officers (CMOs) drive customer experience and harness data-driven insights that can impact corporate strategy and financial performance, elevating the role and expectations. The role is certainly not for the faint of heart, but modern center-brained CMOs wield the power of creative data-driven intelligence that fuels nimble omnichannel brands.
Luana Bumachar, CMO, Beautycounter
Kelly Coller, CMO, Haus Labs by Lady Gaga
Michelle Crossan-Matos, CMO, Ulta Beauty
10:45 AM / THE FUTURE OF PERSONALIZATION BEYOND DTC
Main Stage, Level Two
Consumers are bombarded daily by new products, brands, and ideas, which makes the customer journey more complex than ever and the promise of personalization more powerful. The best DTC experiences use predictive personalization technology to personalize every touchpoint of the customer journey. Omnichannel dynamics have shifted radically, raising the bar on satisfying, retaining, and acquiring customers. Always-on, real-time, one-to-one communication, experiences, and products across the consumer ecosystem will become the new normal. Harnessing the full potential of analytics-driven personalization at scale will be a competitive edge and driver of future growth.
Alexandra Papazian, CEO, Function of Beauty
Sarah Rose, Chief Product Officer, IPSY
Sabrina Tan, Founder and CEO, Skin Inc
11:30 AM / BUILDING A MODERN HERITAGE BRAND
Main Stage, Level Two
The second time around, Bobbi Brown is building a different kind of business with Jones Road on the premise that the world doesn’t need more beauty products – it needs better beauty products. Launched on October 26, 2020, the day her non-compete was up she left the trappings of big beauty behind and returned to her roots as a self-funded scrappy start-up. From Covid packaging hacks to using humor to turn around a negative viral TikTok moment, Jones Road has proven its a brand that matters, breaking through the noise and garnering cross-generational appeal. Bobbi Brown and her son Cody Plofker share how they’ve built a DTC juggernaut on their own terms.
Bobbi Brown, Founder and CCO, Jones Road
Cody Plofker, CMO, Jones Road
12:00 PM / LUNCH
Level One
1:15 PM / UNDERSTANDING THE INDIAN BEAUTY CONSUMER
Main Stage, Level Two
Indian start-ups are on fire, with a new generation of entrepreneurs flipping the script, building D2C beauty brands that have become investor darlings. Their innate cultural understanding of beauty consumer consumption has provided a competitive edge in an emerging market.
The Good Glamm Group is a homegrown unicorn with a clear vision of building a generational digital-first CPG house of brands built on a foundation of content and commerce. Co-founder Priyanka Gill will share how their content-driven acquisition flywheel has fueled hyper-growth and provide an insider’s view of what makes the eighth-largest beauty market in the world tick.
Priyanka Gill, Co-Founder, The Good Glamm Group and CEO, the Good Media Co.
1:45 PM / THE EVOLVING ART AND SCIENCE OF PRODUCT DEVELOPMENT
Main Stage, Level Two
The state of the current beauty landscape is one of evolution and disruption. There is no turning back—everything moves faster, the stakes are higher, and consumers simply don’t shop for beauty the way they have in the past. Product Development sits at the heart of successful beauty brands with the constant pressure to deliver successful, state-of-the-art products, because innovation has become a critical differentiator, and a hero product can be a powerful growth lever. Taking a concept from idea to launch has always been part science and art form, but as a business scales, intuition requires the substantiation of data. Our panel will share how big data, social listening, and AI are evolving the process.
Tony Jaillot, Global Vice President of Beauty and Personal Care, Univar Solutions
Tamar Kamen, VP Product Development, Topicals
Lorne Lucree, Chief Innovation Officer, Head of Atelier by Voyant Beauty
2:30 PM / REDEFINING THE BOUNDARIES OF BEAUTY
Main Stage, Level Two
Technology. Science. Representation. There is a realignment underway driven by unbridled innovation and boundary-shifting perceptions that could see the birth of an industry that looks wildly different. Beauty will exist in a space where the delineation between the physical and digital disappear, science will deliver unimaginable breakthroughs, and beauty will move beyond a binary construct. The only constant in beauty is change, and never more so than now. Technology and science are accelerating the industry at an unprecedented pace, and societal shifts demand rethinking the meaning and purpose of the brands, products, and services we create.
Nathan Harding, Co-Founder and CEO, Luum Lash
Junior Mintt, Founder and CEO, Mintty Makeup
Sandra Soskic, Founder and CEO, Humanoid Labs
3:15 PM / SELF CARE BREAK: COLLAGEN SHOTS
Level Two
3:30 PM / WHO IS THE LUXURY BEAUTY CONSUMER AND WHAT MAKES THEM TICK?
Main Stage, Level Two
We’ve seen significant shifts in the beauty landscape. A hyper-focus on value and the premiumization of mass has replaced the binary positioning of affordable or luxury―creating a race to the middle where “affordable luxury” offerings become the holy grail. This trend has left the true luxury end of the beauty spectrum unappealing to many while creating an opportunity for those with vision and patience. Luxury is a subjective concept with tenuous parameters and an often elusive brand position. However, you know it when you see it, and it is far more nuanced than price. The luxury consumer still exists, and social signals are inherent to consumerism, so what is the future of luxury beauty?
Jessica Matlin, Director of Beauty at Moda Operandi & Co-host/Co-founder of Fat Mascara
Milton Pedraza, Founder and CEO, Luxury Brand Institute
4:15 PM / PLATFORM PLAY: CREATING SYNERGIES AND SCALE
Main Stage, Level Two
Incubators, platforms, and portfolios come in all shapes and sizes. While there may be nuanced differences, all these business models share a similar strategy of creating a centralized entity to launch new brands and operate existing ones. Conceptually it’s simple―achieve growth by creating operational efficiency with multiple brands by leveraging synergies, vertical integration, shared resources, and economies of scale. In reality, these business concepts are operationally intense and strike a balance of entrepreneurial vision and experienced execution. Success has the potential to create a competitive edge and opens new opportunities for brands looking to scale or exit.
Michel Brousset, Founder and CEO, Waldencast
Charlotte Knight, Founder and CEO, Brand Agency London
5:00 PM / NETWORKING & COCKTAILS
Level Two